The main role of a DMO is to work in partnership with local stakeholders, including the government, businesses, non-governmental organisations, and the community to improve the attractiveness and competitivity of a destination.
This is why they are important:
Developing the product
DMOs work to develop and improve a destination’s tourism offering. They work with local tourist operators to create new experiences, attractions and services to satisfy the demands of visitors. This may include the development of new tourist trails, special events, accommodation options, and other infrastructure.
The creation of the product is a delicate but crucial phase of a DMO. Developing a tourist product means, as well as meeting the needs of visitors, giving the location a distinctive character. Tourist destinations which have well-defined and well-organised products are able to penetrate the market in an effective and lasting way, helping to grow an audience among target audiences that have a tendency towards loyalty.
Destination Management
A DMO plays a crucial role in the overall management of the destination. They work with the local authorities to manage tourism sustainably, balancing the positive impacts with the protection of natural, cultural, and historic resources.
Collaboration and Coordination
DMOs facilitate collaboration between different stakeholders in the tourism sector, such as hotels, restaurants, attractions, suppliers of services, travel agencies, and other organisations. They promote cooperation and partnerships between different parties, fostering the creation of networks and alliances that support the development and promotion of the destination.
Promotion and Marketing
A DMO is committed to promoting the tourist destination through targeted marketing campaigns, advertising drives, attending trade shows and events, an online presence, and the use of social media. This helps to create awareness and interest for the destination, attracting visitors and increasing the flow of tourists.
What does Kumbe do for DMOs?
We offer guidance to DMOs, even before they become destinations. What does that involve? Let’s start at the very beginning. Italy is a land packed with unexplored areas that are full of potential.
Places and tourist micro-organisations which just need some help to find their identity and tourism product, to develop themselves and welcome visitors. Kumbe’s expertise lies in studying these locations, their situations and opportunities and, as a result, supporting their digital transformation.
Digital Transformation
This is a process which involves interaction and collaboration between different organisations, industry professionals, and bodies. Kumbe has the expertise to guide these discussions and dynamics, supporting regions to find their digital tourism character and present themselves to the world online in the most comprehensive and effective way possible.
The work we have done over the years with some of the leading Italian DMOs has allowed us to understand the requirements, the demands, and the desires of regions. Thanks to our experience, we are able to provide help and guidance for destinations looking to develop digitally.
Creating and studying digital strategies, consultation and destination management, creation of technologically advanced web portals, and social media and digital communication: here you can find all of the services which we offer to transform destinations into digital DMOs.
Digital Projects Delivered by Kumbe
We would like to present some of the digital projects which have contributed to the development of Italian tourist destinations.
Want to know more? Take a look at our portfolio
Here are all of the digital projects which we have delivered over the years for dozens of Italian tourist destinations.
From the Dolomites in the Alps to the coast of Liguria, from the Langhe hills of Piedmont to the city of Verona. We enjoy working with different regions and ecosystems, each unique and with so much to offe
Examples of successful international DMOs
Some examples of tourist destinations which have been successful thanks to the work of the DMOs:
Dubai, United Arab Emirates
Dubai Tourism Board has played a crucial role in developing and promoting Dubai as a world-class tourism destination. Through innovative marketing campaigns, world class events, and an impressive tourism infrastructure, Dubai has become one of the leading tourist destinations in the Middle East.
VisitScotland, Scotland
VisitScotland is the national DMO for Scotland, responsible for the promotion of tourism in the country. Through a combination of digital marketing, a strong online presence and targeted advertising campaigns, VisitScotland has contributed to making Scotland an iconic tourist destination, famous for its breathtaking scenery, cultural and historical heritage, and outdoor activities such as golf and hiking.
Tourism Australia, Australia
Tourism Australia is the national DMO for Australia which has been highly effective in positioning the country as a leading tourist destination. Thanks to campaigns such as “Best Jobs in the World” and “There’s Nothing Like Australia”, the country has become a highly sought-after destination for travellers from all over the world, attracted by its untamed nature, immaculate beaches and rich Aboriginal culture.
Visit Portugal, Portugal
Visit Portugal is the Portuguese DMO which has helped to make Portugal a unique and fascinating tourist destination. Through a marketing strategy focussed on authentic experiences, iconic landscapes, delicious food, and a rich history, Visit Portugal has attracted ever greater numbers of visitors, positioning Portugal as a fashionable tourist destination in Europe. These examples demonstrate how a well-organised and strategic DMO can play a critical role in the success of a tourist destination, attracting visitors, stimulating the local economy and promoting sustainable development.
