Kumbe
Header 2 Campiglio

Destination web portal

Madonna di Campiglio Tourist Board

Telling the story of a famous, all-round destination via a single web portal.

http://www.campigliodolomiti.it

People, nature, and style, the Madonna di Campiglio web portal

Kumbe and the then Campiglio Dolomiti tourist board first struck up a relationship way back in 2010. Our professional ‘love story’ has continued to the present day and has led to the creation of the brand new destination web portal for our region.

Because the renamed Madonna di Campiglio tourist board is not just a tourist destination as a client, it is also our region, our identity, the place where we have decided to base our business. This provides us with extra motivation to produce a digital project that showcases the very best of our homeland!

Madonna di Campiglio has recently undergone great changes, the expansion of its area required a new multi-region approach. Kumbe supported the tourist board with a balanced digital representation of the region using high-performance digital technologies.
http://www.campigliodolomiti.it

Technology, integrations driving conversions

What does a user need when deciding where to spend their holidays? Without doubt, a web portal which can answer all their questions and queries, meet all their needs and, at the same time, offer inspiration for the perfect holiday.  At Kumbe we know that whilst users need to have space to dream and to find information, the destination needs conversions.

What does 'conversion' mean? It means allowing users to make their holiday dreams come true by booking a hotel room, hiring an e-bike for the whole week and booking outdoor activities and experiences.

For the digital project for the Madonna di Campiglio tourist board, two integrations played a particularly important role.

Booking Campiglio

Booking Hotels and Experiences

Thanks to the integration of Feratel technology, users on the Madonna di Campiglio web portal can quickly and independently book a hotel, an experience with an alpine guide, or hire equipment. Experiences and accommodation play a central role in planning a holiday, so with the Campiglio web portal this need translated into offering added value.
 

OutdoorActive Campiglio

Routes and Maps  to Download

In a mountain destination like this, it is crucial to offer outdoor routes, giving guests a choice of options for their holiday. With the Outdooractive integration, the web portal offers the option of downloading maps and routes with GPS navigation functionality.
 

http://www.campigliodolomiti.it

Brand Identity & Digital

Madonna di Campiglio tourist board needed a new web portal and more. Kumbe has a solid understanding of the dynamics of destinations and the complexities involved in promoting and managing them. Together, we studied and then realised a repositioning and rebranding strategy.

An important task which Kumbe deploed digitally: a comprehensive web project needs a strong and unique brand identity.

New E-Shop

What does ‘branding’ mean? Madonna di Campiglio offers all of its guests and fans the chance to take home souvenirs of the resort. To help them achieve this goal, we created a dedicated e-shop for merchandise branded with the destination.

Blog Campiglio


Blog, happy reading!

We created a section which is dedicated solely to stories from the destination of Madonna di Campiglio. Highly engaging and inspirational content which helps the tourist board to tell its story from different points of view. The Wishlist which allows users to save their favourite content and the live chat which provides them with constant support!

http://www.campigliodolomiti.it

Madonna di Campiglio and Kumbe at TTG Travel Experience

In 2022, Kumbe organised a series of events during the TTG Travel Experience show. One of these described how a digital destination can be created and transformed.
Madonna di Campiglio tourist board was one of the examples highlighted. The destination was presented by the head of the tourist board, Matteo Bonapace.

Kumbe at TTG Travel Experience

October 25, 2022

TTG Travel Experience is the most important event for operators in the travel industry. Kumbe created a custom stand and participated in three important events, we will tell you all about them!

Read more

Projects

Val di Fassa

Turning a web portal into a digital hub

Fassa.com is a high performance and technologically advanced digital ecosystem which is easy to use for both users and operators.

See details

Consorzio DMO Dolomiti Bellunesi

Digital Hub

A shared web portal. For Dolomiti Bellunesi, we have created a digital presence that is representative of the whole region, giving a common identity for the member consortia.

See details
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