Dolomiti Bellunesi Foundation

It was a real team effort, because the Dolomiti Bellunesi DMO wanted to deliver a comprehensive project which took the form of a new web portal, enhanced by a new brand identity and a fresh social media communication strategy that creates an identity. The working group was larger this time: Kumbe brought its usual energy and ideas, sharing a strategy, approach and objectives with Roberto Locatelli, an advisor from the Province of Belluno, Roberta Milano, content manager for the Foundation, and DMIND, an agency specialising in social media communications.

In the creation of the web portal, the analysis process resulted in an integrated wireframe and a particular focus on ease of navigation for users. For example, in the dedicated accommodation section, we wanted to create filters along the lines of those offered on booking.com, to make it easier for users to select accommodation without complicating the booking process and, unbeknown to the user, delivering intuitive and automatic navigation.