Digital web portal

Visitverona.it, Verona’s web portal

The challenge for Kumbe was to convey the joy of a holiday in and around Verona by creating a highly customisable browsing experience.

www.visitverona.it

A digital project that unites technology and emotions

How to promote a city like Verona and its surrounding areas in a coordinated and comprehensive way. Kumbe’s response was a new destination portal, easy for users to navigate, complex and comprehensive in terms of its architecture and development.

Usually, when creating a destination portal, one of the main complexities involves the considerable amount of varied content to promote: events, experiences, activities, holiday inspiration, expertiential articles, and more. So the challenge lies in presenting all of the content in an ordered, inspirational, and intuitive way.

We Begin With Users

We began by inserting a wizard on the homepage, which is essentially a series of quick questions which allows users to specify their interests so that the portal can reorganise content according to the preferences expressed by the user. A highly effective and customised browsing method which presents and promotes the destination in line with the mood and interests of the user.

www.visitverona.it

Bookings Via Regional DMS

To facilitate a more complete browsing experience, we have integrated via a web service the Feratel solution which allows users to view and book experiences and accommodation. Thanks to the tag-based system, the portal delivers easier navigation and helps to identify content which is aligned to the user’s interests.

Verona Card

The portal also allows users to reserve the Verona Card, making it easier for them to book activities during their stay.

Visit the site

Be Elegant, Be Witty!

After careful analysis of the destination, its buyer personas and the character of Verona as a city, we coined a tone of voice which is representative and capable of combining the many nuances of the destination, adopting the language of a noble woman, the Signora of Verona. A refined tone filled with the elegance and refinement of the past, offering a warm welcome to visitors to the city. As with all noble ladies, she has a strong and bold character but with a dash of humour, merriment and lightheartedness.

www.visitverona.it

Dedicated business & congress section

Many destinations need to tailor their approach and tone of voice to business customers and Verona is no exception.

To best represent this important tourism sector for Verona, we have created a whole dedicated section for the business world where the destination can give precise information about events, trade shows and conferences.
A detailed calendar allows the users to find out about the many events on offer in and around Verona, adding any which are of particular interest to a list of favourites.

Projects

All projects

Ville Castelli Dimore

A journey through the history and culture of Italy’s Veneto

A perfect example of how a product can become a destination. 31 villas, castles and stately homes in Italy’s Veneto region which have come together to form a unique tourist product.

See details

Experience Abano Montegrotto

Commercial web portal

The brief from Experience Abano Montegrotto was to create a dedicated web portal for selling destination experiences.

See details

Visit the site

Digital web portal

Visitverona.it, Verona’s web portal

A digital project that unites technology and emotions

We Begin With Users

Bookings Via Regional DMS

Verona Card

Be Elegant, Be Witty!

Dedicated business & congress section

Projects

Ville Castelli Dimore

Experience Abano Montegrotto

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