Kumbe
Header Abano Montegrotto

Commercial web portal

Experience Abano Montegrotto

A perfect example of a web portal created and enhanced for selling the experiences on offer in the area.

www.experienceabanomontegrotto.com

A web portal that delivers conversions!

Experience Abano Montegrotto: at last, a dedicated portal for booking destination experiences.

The client’s brief was for a site that was easy and intuitive to use as well as being inspirational. A region where the main tourist attraction is, without doubt, wellness.

Mockup Abano
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www.experienceabanomontegrotto.com

Objective Conversions

As this is a commercial portal, with the objective of driving conversions for bookings of experiences, the copy was carefully studied.

The website allows experiences, events, accommodation and offers to be booked, all made possible by the Feratel integration.

Esperienze Abano


Select experiences for the relevant period of time

How have we improved the performance of the portal? We make it easier for users to make bookings based on the time of year when they choose to visit Abano Montegrotto. By using the options to select their arrival and departure dates, content is reorganised for users, highlighting what is available for the chosen period.

www.experienceabanomontegrotto.com

Inspirational content for selling

Why the choice of such an emotional tone of voice for a commercial portal? Even though it is a commercial web portal, we must never forget that we are focussed on people.

Emotional and engaging copywriting. We have written effective content, combining inspiration and information. When a user comes across detailed text which also engages the emotions, they are incentivised to carry out an action.

TOV Abano

Tone of Voice, Emotional Engagement Sells

To describe Experienceabanmontegrotto.it, starting with the region and the feelings that it induces in the people who live and visit there, we identified a set of characteristics that best represent this land and which are expressed in the written content.

Itinerario Abano

Choose Your Route!

A region which has a strong focus on spa tourism but which also boasts an interesting and extensive outdoor offering. All of the details of the routes are available through the integration of the Alltrails widget!

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