Ragusa Welcome
Smile, that's Sicily

A payoff that immediately gives positive vibes, a destination that is now also digitally ready!

www.ragusawelcome.com/en

Ragusa, the Baroque jewel of Sicily

Ragusa is a city in south-eastern Sicily, boasting a wealth of history, culture, and natural beauty. A UNESCO World Heritage Site, Ragusa is a fascinating tourist destination, famous for its unique architecture and authentic traditions.

A city divided into two parts: Ragusa Superiore, the modern part, and Ragusa Ibla, the historic centre, featuring narrow streets, pretty squares, and magnificent churches.

Ragusa Ibla, in particular, was made a UNESCO World Heritage Site for its remarkable Baroque architecture.

Visitors can explore stunning buildings such as the Cathedral of St George, the Iblei gardens, and Palazzo La Rocca, as well as enjoying superb Sicilian food in the city’s many restaurants. In addition to the cultural treasures, Ragusa also offers wonderful scenery with its green hills and valleys, ideal for hikers.

Ragusa is an unmissable destination for visitors looking to discover the authentic beauty of Sicily, in a place which combines history, art, and nature.

Where to begin? With the brand new web portal!

Ragusa in Numbers

2 cities in one, Ragusa Superiore and Ragusa Ibla

18 Baroque churches that are a big part of UNESCO status

270 days of sunshine per year

+ 50 000 annual visitors

www.ragusawelcome.com/en

The Ragusa Welcome web portal

Kumbe Human to Digital is proud to present the web project developed for the city of Ragusa: Ragusa Welcome.

This portal has been designed to make the most of the city’s cultural, historical and natural heritage, offering users an engaging and informative experience. Let's take a look at the various different aspects of the project, from the copywriting to the design and technical structure.

Visit the site

Tone of Voice

Warm and welcoming

The Ragusa Welcome tone of voice is welcoming, informative, and inspiring. Every word is carefully chosen to convey a passion for the city with clear and engaging language. The aim is to make visitors feel welcome, giving them guidance so they are informed and ready to explore the treasures of Ragusa.

But that is not all: the text that describes the story of Ragusa contain a pinch of the warmth that is so typical of this Sicilian destination, a feature that adds character to the message.

www.ragusawelcome.com/en

Engaging narration

Great care has been given to the website content, to tell the story of Ragusa in an engaging and accessible way. Each section of the website, from descriptions of the monuments to suggested tourist trails, has been written to inspire curiosity and a desire to explore in the reader.

Multilingual
To reach an international audience, the text has been translated into several languages, ensuring that the information is accessible to tourists of different nationalities.

Design and Usability

Visual Identity

The design of the website reflects Ragusa’s unique identity, combining historic elements with a modern feel. The colour palette and the images chosen create a Mediterranean feel and evoke the city’s rich culture. All of it aligned with the Destination’s brand book.

User Experience (UX)

The structure of the site has been designed to deliver a smooth and intuitive user experience. Navigation is simple and logical, allowing visitors to easily find the information that they need.

Responsive Design

The site is fully responsive, ensuring an optimised experience on all devices, from desktop to tablet and smartphone.

In-Destination Digital Support

Ragusa has chosen to make full use of the potential of K·Tips from Kumbe, a feature which allows tourist destinations to look after their guests not only online but also when they arrive in the destination.

The city has a multi-channel web app to provide help to tourists, so that when they visit Ragusa and the surrounding area they can find the opening times of museums and tourist attractions in real time,as well as finding out about events happening in the area, public transport timetables, and the hottest bars and restaurants for an evening out.

By adopting this technology, Ragusa can offer a 360° welcome to guests, wherever they are and whatever they want to do.

Visual Identity

User Experience (UX)

The structure of the site has been designed to deliver a smooth and intuitive user experience. Navigation is simple and logical, allowing visitors to easily find the information that they need.

Responsive Design

The site is fully responsive, ensuring an optimised experience on all devices, from desktop to tablet and smartphone.

Technical development

Technology & Innovation

The portal has been developed using the latest web technologies to guarantee speed, security, and scalability. The site’s architecture has been designed to support a high volume of traffic without compromising performance.

SEO & Accessibility

A special focus was placed on search engine optimisation (SEO) and accessibility, ensuring that the site is easy to find and use for everyone, including users with disabilities.

Photography and Multimedia

High Quality Images: The site features a vast array of high quality images which capture the beauty of the landscapes, details of the beautiful buildings, and the lively atmosphere of Ragusa. The images have been chosen to help visitors feel like they are already there, in Ragusa.

Interactive Content

Interactive multimedia content, such as interactive maps and videos, have been included for an engaging and informative browsing experience.

www.ragusawelcome.com/en

And that’s not all...

The Ragusa Welcome project is an example of how Kumbe Human to Digital combines creativity, technology and strategy to create web portals that not only inform but inspire and engage.

We are proud of the results we have achieved by working with the city of Ragusa and we are excited to create new high-end digital experiences for our clients.

Would you like to hear the Ragusa team talk about the project? A dedicated podcast is coming soon, available to listen on the K∙Lounge channel on Spotify.