Langhe Monferrato and Roero, the Digital Experience

http://www.visitlmr.it

The Digital Evolution of visitlmr.it

The Langhe Monferrato and Roero tourist board is one of Italy’s best known DMOs, where food and wine are the key drivers of its fame and popularity.

There main innovation of the new digital hub for Langhe Monferrato and Roero is the marketing of experiences.

This is our starting point because we know how important it is to allow users to put plans into practice and complete the experience by purchasing directly while also facilitating the work of local tour operators.

Direct online purchases of experiences

For DMOs such as Langhe Monferrato and Roero, the marketing of activities, experiences, and events is a considerable advantage. It is also crucially important for tour operators who value the help it offers in selling experiences.

Thanks to the technological optimisations applied by Kumbe, the needs of these two interests can be met.

http://www.visitlmr.it

Focus group, listening to design

What did we particularly enjoy about this project? The detailed analytical work carried out alongside the team from Langhe Monferrato and Roero. 

We know the audience which chooses this DMO for their holidays: mainly domestic visitors but with a significant percentage of international tourists. 

http://www.visitlmr.it

http://www.visitlmr.it

A portal that is easy to manage

At Kumbe, we love to simplify and make work easier for our clients.

We have taken into account the organisational structure of the Langhe Monferrato and Roero team, people whose roles require them to update and work with the new visitlmr.it web portal. 

For every DMO it is critical to put teams in a position to work more easily, particularly at the busiest times of the season when time is short and there is lots of work to do. With a web portal like visitlmr.it, the front and back office staff can make full use of this tool to find information and speed up their work.