Tourist web portal

Bardo. Bardonecchia ski resort

The new digital ecosystem for BardonecchiaSki

www.bardonecchiaski.com

A renewed web portal with added technology

Not just a simple ski resort! Badonecchia, or should we say “Bardo”? A one-of-a-kind Alpine destination which combines a range of tourist offers that satisfy the holiday desires and motivations of many different target markets.

www.bardonecchiaski.com

Kumbe for Bardo.

Requirements and technical solutions

Bardonecchia Ski from Colomion SpA marks itself out from other resorts through the special focus it gives to all of the services on offer, not just the ski lifts and buying lift passes, which are of course the cornerstone of the business, but food & drink and accommodation are also areas which are given particular attention.

The brief from Bardonecchia Ski, known as “Bardo” following a recent brand study conducted for the destination, was to create a web portal which could make the resort stand out from the nearby competition by highlighting certain features, such as the varied offering, the ease of purchasing and booking a holiday, as well as the fresh and energetic identity that is its hallmark.

Visit the site

Analysis of the Customer Journey

In-depth analysis led to the creation of a clear and intuitive website structure that allows the user to be influenced and supported at every stage of their customer journey, whether they are just doing research, looking for inspiration, or making a booking.

Numbers

100 km Ski pistes of different difficulty levels

3 Ski Areas

23 Ski Lifts

+6 Real-time Webcams

Intuitive Menu

An easy menu that gets straight to the point and which highlights the main services available:

Purchase tickets
Check accommodation availabilit
Ski Lifts
Webcams
Wheather
Info

A complete web portal that provides accurate information and, above all, allows the user to plan and book their whole holiday, from hotel to skipass.

www.bardonecchiaski.com

Technology and Usability

The analysis for the Bardo web portal was based on the intended objective of creating a promotional and marketing platform. For accommodation availability searches, as well as bookings, we integrated Snowit.

In addition, we created a customised display for the section with the ski lift opening times for users and to make it easer for the operator to manage all year round.

Design and Graphics

All of this enhanced and enriched with a graphic design created especially for Bardo. The goal was to successfully convey, including in visual terms, the identity of the destination with its sparkling, youthful, daring and energetic character!
The giant font size, the vivid fuchsia colour and the intuitive modern icons convey the style of Bardo and what guests can expect: simple, direct, warm and youthful.

Social Media & Instagram Wall

Shaping Bardo’s Identity We also wanted to highlight the resort’s more social side, both by expressing the idea of being “care-free” and engaging with the community via the Instagram Wall integration and building a sense of belonging, as expressed with the concept of “We are a crew”.

Projects

All projects

Bormio Marketing

Destination web portal

A single web portal to promote and introduce Bormio and its valleys.

See details

Madonna di Campiglio

Telling the story of a famous, all-round destination via a single web portal.

A portal that fully expresses the brand identity of the region by bringing together technology, usability and performance.

See details

Visit the site

Tourist web portal

Bardo. Bardonecchia ski resort

A renewed web portal with added technology

Kumbe for Bardo.

Analysis of the Customer Journey

Numbers

Intuitive Menu

Technology and Usability

Design and Graphics

Social Media & Instagram Wall

Projects

Bormio Marketing

Madonna di Campiglio

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