Welcome to Trentino’s Val di Non, a mountainous region which has maintained its rural traditions and promotes them.
The lengthy analysis phase is crucial, you cannot build anything without solid foundations.We recommended to Visit Val di Non to invest in the analysis phase, in order to gather as much qualitative and objective data as possible.
This led to the decision to commission a neuromarketing study, run by our partners at Neurexplore.
Neuroexplore has provided us with important data. The neuromarketing research has clearly identified the approach to take, collecting specific data and information about the target audience which has enabled us to configure an effective web portal that can meet the needs of users.
The content is one of the most complex and yet important aspects to manage. A good portal offers well-organised content which is easy to navigate.
One of the distinctive features about using this portal is the thoroughness of the information provided to users through both the internal content and external integrations, meeting the needs of users and creating an improved browsing experience.
We designed a logic which takes into account the distance, in kilometres, between the user and the destination. This enables the information to be structured differently depending on where the user is located.
Users can enter the dates or period of their holiday and they are automatically given a holiday proposal with content that is relevant to the period of time specified.
In addition to a functional web portal, we wanted to create a place to meet (virtually). A place where users and destinations first meet each other. Thanks to the authentic language which in Italian includes expressions in the local dialect we are able to engage and strike a chord with users, immediately making them feel part of the community. The team from the Val di Non tourist board has also actively involved local people. An effective strategy that helps to further reduce the online distance.
We integrated Feratel and Outdooractive via web service to allow users to book and plan their holidays. With an in-page widget, we avoid the need to use external links, improving navigation.
A single web portal to promote and introduce Bormio and its valleys.
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The Dolomiti Paganella tourist board is a perfect example of a digital ecosystem and the shared promotion of a region.
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A portal that fully expresses the brand identity of the region by bringing together technology, usability and performance.
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