Trentino Tourism: Digital and Innovative Synergies Between Tourist Boards and Operators

Digital innovation, transforming Trentino tourism into a state-of-the-art digital experience

 In our current digital era, technological innovation has become a crucial lever for ensuring a cutting-edge tourist experience.

In the context of Trentino, both the tourist boards and tourism operators understand the importance of embracing digitalisation to offer increasingly useful and efficient services to visitors.

The adoption of digital solutions by the tourist boards represent a way of making information more accessible and targeted for visitors. Intuitive websites, mobile apps, and social media platforms enable tourists to access tour guides, interactive maps, event calendars, and other useful resources at any time and in any place.

Digitalisation of the tourist boards helps people to plan their holidays in advance, as well as finding and booking tailored activities and attractions during their stays.

 In addition, Trentino tourist operators are embracing digital innovation to create services that exceed visitors’ expectations. From online accommodation and restaurant bookings to virtual tour guides, digitalisation allows guests to have more control over their own experiences.

Digitalisation does not only simplify the planning and booking process, it also adds value to the overall experience for tourists.

The new web portals and apps provide detailed information about places of interest, suggestions for routes with great views, and access to exclusive offers which create a deeper bond between guests and the destination.

In addition, the sharing of experiences via digital platforms helps to promote Trentino as a destination of choice, encouraging new visitors to discover all of the wonders that the region has to offer.madonna-di-campiglio-tourist-board

Trentino Marketing: Strategic guide to collaboration in provincial tourism

A crucial component in tourism promotion, an organisation which goes beyond merely promoting the region and performs a key role in the creation of synergies between the tourist boards in Trentino and local tourist operators.

Collaboration between tourist board and tourism operators in Trentino: A network of synergies

In accordance with the strategic directives of Trentino Marketing, all of the tourist boards in the region are working to provide local operators with better service and support.

Training and sharing of information are the basis for progress and fostering tourism of ever-greater quality. The synergy is based on these aspects:

Importance of Collaboration

Collaboration between tourist boards and local operators creates a synergy which benefits both visitors and the local communities. The boards provide financial resources, marketing expertise, and a vast network of contacts, while local operators contribute their hospitality and in-depth knowledge of the region. This partnership supports the creation of authentic experiences tailored to tourists, as well as helping the local economy.

 Integrated Experience Packages

The tourist boards in Trentino often work with hotels, restaurants, tour guides, and other local businesses to offer integrated tourist packages. These packages include stays in high-quality accommodation, guided tours exploring the region’s cultural and natural treasures, as well as food experiences which showcase the local produce. The aim is to provide visitors with a comprehensive and authentic experience that embodies the soul of Trentino.

Innovation and Technology

In recent years, there has been a shift towards innovation and the use of technology to improve the tourist experience. Tourist boards and operators have joined forces to develop apps and digital platforms that provide up-to-date information, recommended itineraries, and booking tools.

Sustainability for the Environment and Culture

The cooperation in the tourist sector in Trentino is not just limited to financial aspects, it also embraces sustainability for the environment and culture. Tourist boards and local operators work together to promote environmentally friendly practices and protect the region’s unique cultural heritage.

Long-Term Benefits

The partnerships between tourist boards and local operators in Trentino not only deliver benefits in the short-term but also over the long-term. A positive reputation built on high-quality experiences has led, over the years, to higher numbers of tourists. This creates sustainable growth for the tourism industry and the local economy as a whole.

The example of Madonna di Campiglio tourist board and the dedicated website for operators

This is precisely why Madonna di Campiglio tourist board wanted to give a clear sign and, above all, help its tourist operators. 

It does this by creating, together with Kumbe, a website dedicated to operators.

What did this project involve?

This new website is designed to be a practical and helpful tool offering support and information to tour operators from across the tourism industry.

This project had three main objectives:

• to give operators a comprehensive view of what the Madonna di Campiglio tourist board does for the region, supporting sharing and the distribution of information
• Promoting experiences, events and activities in the area to assist with the coordinated organisation of the destination at times of particular interest and need
• Sharing opportunities for growth and training

With this tool, partners and operators can receive all of the information they need to share with guests and technical support for a range of processes.

Kumbe, on the back of ongoing discussions with Madonna di Campiglio tourist board, has produced a website with a design that is coordinated with the destination’s brand identity and which easily directs users to the different operator sections.

Users, who in this case are not guests but tour operators, can view everything on offer in the area, and receive up-to-date information to support cross-selling and up-selling of services and experiences to end users.

Information and ability to quickly access tools, such as:

• Dolomeet Card
• Experiences
• Travel and Transport
• Info points
• Promotional materials

Behind the Scenes and News

To create a close relationship and sharing, there was a desire to create a dedicated section for giving “behind the scenes” news, a way of also explaining to operators what the tourist board is doing and, above all, how it can apply technically and operationally to provide the services available.

All the information for being operational and helpful to visitor

All of this is supplemented with a news section that supports real-time updates of events and news relating to the region and the tourist board’s actions for guests.

Training, driving growth

Particular attention was given to the training which the Madonna di Campiglio tourist board is committed to regularly providing to its operators through a series of structured training courses based on the real training requirements of partners.

A tangible and valuable example of what the Madonna di Campiglio tourist board contributes to promoting the tourism offer through collaboration with operators.

The dedicated website for operators in Madonna di Campiglio will go live very soon, keep looking at our portfolio and you will see it soon!